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Siya Beyile


Siya Beyile

Siyabonga Beyile is the 23-year-old founder of The Threaded Man - Africa’s largest men’s fashion and lifestyle portal. In addition, The Threaded Man works with brands on communicating effectively with African millennials. 

Born on the 7th December 1993 in Cape Town, Siya attended Wynberg Boys’ High School on a Culture Scholarship. As an all-rounder he competed in sports such as rugby, hockey and athletics, and was also heavily involved in cultural activities including the choir, debating and playing the trumpet and clarinet.

After matriculating from Wynberg, Siya enrolled at Fashion School, LISOF, where he majored in Trends and Garment Construction. It was during this time that he launched The Threaded Man blog, to cater for African men’s fashion. Due to financial reasons, Siya was forced to abandon his studies but this motivated him to focus on creating a business out of his blog.  

Even though Siya was told by many people that his business idea wouldn’t work, he persisted and built up his credibility through positions as an intern with numerous respected names in the fashion and lifestyle space. With the rapid growth of The Threaded Man on social media, Siya was approached by a private investor Sylvia Schutte, from full service communication agency Stratitude. She saw a future for The Threaded Man and began mentoring Siya. September 2016 Siya bought out his business partners and he now owns 100 percent of the business.

The Threaded Man has evolved into a portal for men’s fashion, with a team that consults for major brands; Adidas, Stuttafords, American Swiss, TITAN watches, H&M, SAB, and Pandora to name a few. The Threaded Man also has a styling department, styling TV productions and TV performers including Nomuzi Mabena, DJ MsCosmo, Khuli Chana and Somizi Mhlongo. This year, at age 22, Siya was appointed as the Fashion Director for the South African Music Awards & The MTV Africa Music Awards.

Forbes Africa has recently announced Siya as one of Africa’s 30 under 30 for 2016, GQ has named him as one of the 7 leading voices of African men’s fashion, he featured as part of the top 50 best dressed men in South Africa, and he has appeared in various publications such as The Times, Cape Argus, GQ UK and America. In addition, Siya was selected as one of 5 South Africans to attend The Meeting of the Minds: South Africa’s Enterprising Next Generation conference in New York City. While there, The Threaded Man partnered with NYC based agency Ndosi Strategies, to help establish an office in New York which has seen him grab international brands as clients and also becoming part of the Global fashion circuit.

Siya Beyile is also a budding public speaker!

 


 

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