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Regine le Roux


Regine le Roux

I am a reputation management specialist.

After completing my BCom Communication Management degree Cum Laude (and top student for the year) from the University of Pretoria in 2001, South Africa, I started my career as a research analyst at Access Market International, which was part of the management consulting firm Bentley West owned by GijimaAST. During this time I managed a number of research based projects and change management assignments. One of the projects that I was involved with was to measure the reputation of the IT industry; I was then allowed to use the study as the base for my Masters Degree (MCom), which I completed within a year. From there, I wanted to gain more experience in the communication field and joined Adele Lucas Promotions where I project managed the Soweto Festival and also assisted with a number of Public Relations (PR) assignments. During this time I realised that there was a gap in the market when it came to research and PR. In 2005 (with the blessing and support of Adele Lucas), I started Reputation Matters, with a key focus on measuring reputations. We have develop a research tool, the Repudometer® that scientifically measures an organisation’s reputation.  We look at the whole organisation to see what is building or breaking down their reputations. From these results, we are able to quantify an organisation’s reputation, identify and bridge the organisational gaps and strengthen their reputation through customised communication initiatives.

A couple of key achievements over the past few years:

·         2016  Businesswomen’s Association, Regional Business Achiever Award FINALIST

·         2016  Rotary International Double Paul Harris recognition on a District and Club level

·         2015  Wrote and published the book: Reputation Matters, Building blocks to becoming the business people want to do business with

·         2015  Hosted the inaugural international reputation management conference with four international and four local speakers

·         2015  NSTF-BHP Billiton Awards:  Research leading to Innovation: By a team or individual in an SMME NOMINEE

·         2015  Rotary International, District 9350 (South Africa, Namibia, Angola) Chairperson responsible for Public Image  

·         2015  Public Relations Institute of Southern Africa (PRISA) Chairperson for the Western Cape

·         2014  Rotary Club Newlands: Board of Directors, with specific focus on Public Image

·         2014  Businesswomen’s Association: Regional Business Achievers Award NOMINEE

·         2012  2014 Rated number 1 Reputation Management Company in South Africa (TopSEOs)

·         2011  Bronze Winners: PRISA Prism awards in the category: Corporate Communication

·         2008  Expanded Reputation Matters to Cape Town

·         2005  Started Reputation Matters

·         2004  Completed my Master’s degree within a year

·         2004  South African Institute for Management Scientists (SAIMS), Winning Paper

·         2002  Completed my Honours degree Cum Laude and was the top Communication Management student

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